''Dedicated to the thought that something as simple as fun is the easiest way to change people's behaviour for the better.''
An initiative by Volkswagen that should help people to think (officially or less, inspired to Nudge' blog and related book); plus, they also set a contest encoraging everyone to find new evidence for the theory that fun is best way to change behaviour for the better, - $2.500. Not bad.
An initiative by Volkswagen that should help people to think (officially or less, inspired to Nudge' blog and related book); plus, they also set a contest encoraging everyone to find new evidence for the theory that fun is best way to change behaviour for the better, - $2.500. Not bad.
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